Date: August 8, 2025

A marketing leader with Global Product Launch Expertise Spanning Diagnostics in 3+ Therapeutic Areas.

Background

A global leader in medical devices and research sought a seasoned marketer to lead strategy for its oncology applications within a next-generation sequencing (NGS) portfolio. The role required an experienced leader to drive multi-channel campaigns, content development, and sales enablement across diverse geographies, while collaborating with cross-functional partners.

This highly visible position called for someone who could bridge scientific depth with commercial execution, understand the clinical landscape, and communicate product value to a range of stakeholders from medical affairs to commercial partners.

The role required someone who could be agile, a team player and hit the ground running with minimal supervision.

Challenges

• Rare Skill Set Required: The ideal candidate needed both scientific fluency in oncology and hands-on experience executing global marketing strategies for high-complexity diagnostics.
• Strategic and Operational Demands: Success in the role depended on the ability to develop marketing assets, manage digital campaigns, and lead sales training initiatives, all while aligning with regulatory and brand standards.
• Global Collaboration Demands: The role required seamless coordination with cross-functional teams spread across multiple time zones. This called for a candidate willing to go the extra mile by starting the workday early and maintaining high availability to ensure alignment and execution across geographies.

Our Approach:

• Access veteran talent: Based on the specific leadership traits this role required, we knew that a military veteran would be a great fit. Hence, e leveraged our veteran database procured through our dedicated Veteran Hiring Program. Through this program we fast-track the review of U.S. military veteran resumes by an account management team experienced in working with veterans. Veterans who engage with us recognize our veteran-friendly culture, specialized outreach, and the expertise of our account managers in navigating veteran transitions. This has helped us be a go-to company for outstanding veteran talent. In our experience, veterans bring exceptional reliability, require minimal supervision, are highly collaborative, and are able to adapt quickly to new projects. For this life sciences client, seeking a marketing executive to lead global oncology initiatives, we welcomed the opportunity to place a veteran with the ideal blend of discipline, leadership, and domain expertise.
• Domain-Driven Screening: Priority was given to candidates with experience in oncology, genomics, and diagnostic product launches thus ensuring relevance across technical and commercial dimensions. Their experience in the military also spoke to an extensive background in mission-driven environments which aligned with the client’s team culture and long-term vision.

Results:

• Successfully placed a strategic marketing leader into the role within the hiring timeline
• Candidate brought 12+ years of experience in clinical genomics and diagnostic commercialization, including prior global product launches and specialization in Next-Generation Sequencing (NGS) product lines.
• The candidate has since showcased a demonstrable impact in cross-functional coordination, digital content strategy, and campaign execution.

Conclusion:

This strategic hire brought together scientific expertise, marketing leadership, and cross-functional alignment to advance global oncology initiatives. The role was filled within timeline, meeting all technical and organizational requirements with precision.