We want to help you get your product or service out to the world. Our experience in intelligent, data-driven marketing helps you get recognized, optimized, & in front of the right people so your customer engagement can soar.
Everyone knows strategy is important. Unfortunately, many are stuck in a strategy methodology that reflects their own company’s origins, not today’s digital landscape.
Most website agencies came about in one of two ways: (1) a traditional agency decided to “get into digital,” so they hired a PPC person & a developer, or (2) a development agency wanted to start “doing marketing,” so they hired an account rep & a copywriter. Their services changed, but their strategies stayed stuck in the old ways.
Spend $30,000+ on a branding exercise, where an opinionated designer pontificates on brand specifications.
Branding is important, but unless it’s downright unprofessional, it makes little difference to actual results. Brand strategy & evolution should be based on established best practices & real-world data. If an orange button converts 20% better than a green one, orange should be your brand accent color—no matter what the designer thinks.
Spend $20,000 on market research & focus groups before going live with anything.
Those methods have their place (although rarely when it comes to digital marketing), but the very nature of digital allows for real-world tests & results instead of boardroom theories— for a fraction of the price.
Tell everyone all about yourself: your mission/vision/values, your division of services, how your company is different.
Our digital marketing audience either wants to solve a problem, get a deal, or both. A sound digital strategy provides content & benefits from the viewers’ perspective, not yours.
You need fully executed buyer personas—Shopper Suzie, CEO Stan—complete with names, physical traits, life stories, & favorite colors.
You need buying journeys, defined by how you segment your audience & where you can drive conversions. And they’re based on real-world search terms & targetable, reachable audiences—not boardroom demographics.
Your content management system (CMS) works this way, so we’ll configure your website to work within that structure.
What matters is having the flexibility to test, optimize, & achieve higher conversion rates. If the CMS—or any aspect of the site—is a hindrance to that, we won’t be using it.
You’re pitched using clichéd language like, “drive traffic,” “increase engagement,” & “improve usability.” But, you’re not given any “meat” to indicate how those things will happen.
We don’t pitch. We offer specific strategies & realistic ways to drive targeted traffic, easily & effectively segment your audience, & achieve conversions.
Trends in digital marketing may come and go, but best practices are forever. We have years of experience under our belt and know which tools to leverage to get measurable success. Whether you’re a seasoned expert or just getting started, we’ll create a marketing mix that is sure to deliver everything you need and nothing you don’t.
These two services go hand-in-hand, along with the next service, conversion rate optimization. Too often these things are separated between agencies or departments.
Every aspect of your campaign needs to be optimized in harmony on a regular basis. Testing of ad content, keywords, bids, demographics in conjunction with A/B testing of landing page layouts & content. The results, on average, are over a 100% reduction in CPA from campaigns we inherit.
This is it. The future focus of all marketing. We’ve known it for years & have centered our agency around it. It is a science, not lip service.
Unfortunately, most traditional agencies still rely on their (or the client’s) opinions to guide their marketing. Don’t fall victim to the HIPPO effect.
SEO, a bunch of behind the scenes voodoo, right? It was in the 90s, but today Google’s algorithms are much smarter, so you have to actually have quality content & links. We can do your on-page SEO best practices for $1,000, not $1,000 a month for eternity. But, that alone doesn’t get results. If you want quality content that ranks & adds to all avenues of your marketing, we should talk.
By the way, a blog is not content marketing. Content marketing involves a strategy of content people are truly looking for, presented in a format that is useful & repeatable.
Email marketing, e-books, a CRM, & remarketing ads are tools. Lead nurturing is a buyers-journey based strategy.
We’ve got the tools, or we can use yours, the important thing is we have the experience & the strategy to put those tools to use in an automated fashion that will actually happen with full funnel feedback.
Confession, we don’t love “social media campaigns.” What we do love is social marketing with trackable ROI.
We used to have a social media specialist, and we had great results in terms of “followers” & “engagement.” The problem was, we track everything through to the ultimate goal, & the ROI just wasn’t there. So, we streamlined.
What we do see is the value of a social presence & great results on targeted paid social marketing. If you want a social strategy that is rooted in results and not fluff, we might be the right fit for you.
Google Analytics is not tracking & reporting. It is the remedial first step in a true full-funnel tracking & reporting system. Most agencies fall into one of two camps, keeping you in the dark or giving a flood of un-customized & mostly meaningless information.
We distill the numbers that matter, from every platform, all into one place that you can visit anytime & compare with any timeframe.
If you’re looking for a diligent, innovative and forward-thinking company to help you with your marketing efforts, they are the firm for you.
Every company uses the standard cliché of ‘we want to partner with you and be a valuable part of your team, blah, blah, blah.’ In my 15 years of having a web-based business, [they’re] the only company that has lived up to that promise.
Draft Sharks Principal