Marketing Analyst
Working model: Hybrid
Location: 140 West St, New York, NY
Required Travel: 1 day per week in the office located in NY.
Programmatic strategist is responsible for programmatic media strategy, execution and optimization across all inventory types to achieve brand and business objectives. Candidate oversees cross-channel media planning on programmatic platforms across select units. They have expert knowledge of the tech landscape and the evolution of programmatic buying, you will keep internal leadership, media and ad teams educated on emerging technologies.
Responsibilities:
-Developing and executing bold, innovative campaign strategies. Partnering with partners on driving their product roadmaps and expanding their programmatic capabilities into the broader marketplace.
MUST HAVE:
-Four or more years of relevant work experience.
-Marketer/agency/consultative services experience in programmatic media strategy & investment.
-Experience managing all self-serve programmatic channels (display, video, social, dOOH, audio, native).
-Experience with primary buying platforms & formats (Google, Amazon AAP, Yahoo, Trade Desk).
Prefer:-Programmatic buying experience within Agency Trade Desks, Management Consultancies, or brands with in-house programmatic capabilities.
-Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
-Knowledge of the evolution of programmatic media; how video, social, display, native, branded content became purchasable programmatically.
-Experience making recommendations regarding tech adoption, based on thorough awareness of the current and emerging programmatic tech landscape.
-Experience building and executing programmatic buying strategy. -Experience in applying data to get the most out of programmatic buys.
-Experience in leading data-driven media technology (Liveramp, Adobe AAM, Epsilon, Acxiom).
-Experience with ad verification and brand safety tools (IAS, DoubleVerify, Moat).
Indotronix is an Equal Opportunity Employer
Rahman Mohammad
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